Step 1 – Enter your brand

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trademark application step 1

Step 1

Enter your brand name and logo

trademark application

Step 2

Choose your products

Step 3 - enter the owner's details

Step 3

Enter the owner’s details

trademark application

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trademark application

After you apply

We take care of your application

Determine what you want to trademark

There are two common types of trademarks you can apply for with Trademark Planet: a word trademark or an image trademark.

  • For a brand name, a  business name or a slogan, you’ll be applying for a word trademark.
  • For a logo or stylised words, you’ll be applying for an image trademark.

The application to register a trademark online is straightforward for both types of trademarks.

How to trademark a name

A word trademark

A word trademark protects a business name, a brand name, a product name or even a slogan, such as:

  • MARKS & SPENCER
  • JAGUAR
  • HAVE A BREAK – HAVE A KITKAT

A word trademark protects a name or phrase in any font, size, colour or design element, regardless of how they are displayed. This can be a very powerful business asset.

For maximum protection, you should try to register your word mark in plain text and also submit a separate trademark application for any distinctive visual logos.

How to trademark a logo

An image trademark

An image trademark can protect a logo, which could be an image, stylised words, or a combination of an image with words.

Image trademark registrations protect the overall look and visual elements of the logos – they don’t provide specific protection for any word components in the same way that word trademark registrations do.