Enter your brand name and logo
Choose your products
Enter the owner’s details
Confirm your order and pay
After you apply
We take care of your application
Determine what you want to trademark
There are two common types of trademarks you can apply for with
- For a brand name, a business name or a slogan, you’ll be applying for a word trademark.
- For a logo or stylised words, you’ll be applying for an image trademark.
The application to register a trademark online is straightforward for both types of trademarks.
How to trademark a name
A word trademark
A word trademark protects a business name, a brand name, a product name or even a slogan, such as:
- MARKS & SPENCER
- HAVE A BREAK – HAVE A KITKAT
A word trademark protects a name or phrase in any font, size, colour or design element, regardless of how they are displayed. This can be a very powerful business asset.
For maximum protection, you should try to register your word mark in plain text and also submit a separate trademark application for any distinctive visual logos.
How to trademark a logo
An image trademark
An image trademark can protect a logo, which could be an image, stylised words, or a combination of an image with words.
Image trademark registrations protect the overall look and visual elements of the logos – they don’t provide specific protection for any word components in the same way that word trademark registrations do.