Which trademark should I protect?

From the information you provided:

• You do not have a brand name

• You have a logo

Having a logo without a supporting brand name is not as unusual as you might think - it happens quite often when:

• You run a business using a generic description of what you do e.g “online sunglasses”

• Your business operates thru social medal sites, combining your username/handle with a distinctive online logo/image. If this is you, think about whether your username/handle is functioning as a brand name (and if so you may want to redo question 1).

Having a logo but no supporting brand name means that your logo is very important for you.

You should seek to protect your logo

You can protect your logo by:

• Choosing “Logo / Image” as the type of trademark you want to protect

• Uploading your logo

• Checking in the box below the upload box to ensure that the correct logo has been uploaded.