Which trademark should I protect?

From the information you provided:

  • You have a brand name

  • You have a logo

  • You do not have a version of your logo that includes your brand name

  • Your logo is (or will be) more recognisable and distinctive for customers, than your brand name

Your most distinctive trademark is generally the one that has the most value for you, and is the one your competitors are most likely to try to adopt or misuse. So it is generally the best one to protect first.

You should seek to protect your logo

You can protect your logo by:

  • Choosing “Logo / Image” as the type of trademark you want to protect

  • Uploading your logo

  • Checking in the box below the upload box to ensure that the correct logo has been uploaded.