Which trademark should I protect?

From the information you provided:

• You have a brand name

• You have a logo

• You do not have a version of your logo that includes your brand name

• Your brand name is (or will be) more recognisable distinctive for customers, than your logo

Your most distinctive trademark is generally the one that has the most value for you, and is the one your competitors are most likely to try to adopt or misuse. So it is generally the best one to protect first.

You should seek to protect your brand name

You can do that by:

• Choosing “Word or Words” as they type of trademark you want to protect

• Carefully typing in your brand name, making sure you do not include any typos