Which trademark should I protect?

From the information you provided, you have:

  • A brand name

  • A logo

  • A version of your logo image that includes your brand name.

Based on this, we suggest starting off by protecting your logo that incorporates your brand name. This is a good thing to protect because once protected:

  • It gives you full ownership of that logo

  • It puts your claim to rights in both the logo and your brand name of the official record

  • Gives you the tight to sop others from using any logo or brand name that would be confused with your logo / brand name combination.

You can protect your logo by:

  • Choosing “Logo / Image” as the type of trademark you want to protect

  • Uploading the logo that includes your brand name

  • Checking in the box below the upload box to ensure that the correct logo has been uploaded.