A logo can be defined as a graphic design, symbol, or stylized name used to identify a company, organisation, product, or brand.
When used effectively, logos can be powerful brand elements that help consumers to identify brands.
Steps to Trademark Your Logo
1. Decide on your logo
The first step is to decide on an appropriate symbol or visual device to represent your brand as a logo. It could simply be a stylised version of your brand name, a distinctive image or a combination of an image with words.
We recommend that you get a graphic designer to create original artwork from scratch, rather than using online logo generators which offer designs that may already have been used by other companies.
2. Ensure a design distinctive enough to trademark
Make sure that you choose a logo that’s distinctive and sets your business apart from others like it. It’s important that it’s not confusingly similar to other logos, particularly within your chosen industry.
Some examples of widely used images are cats, birds, crowns, stars, leaves, trees, arrows or hearts. Shapes such as circles, triangles, squares and stripes are also common. The trick is making sure that you distinguish your symbol from others in the marketplace.
You should recognise most of these well-known examples of logos that include big cats and birds:
To be approved for registration as a trademark, your logo must have a distinctive character – something that makes it different from other registered trademarks.
There are many ways to achieve this. Some companies add a word to their logo. Others incorporate design elements that make it distinctive. Have a look at the different lion logos below, all registered for clothing, but clearly distinguishable from each other.
If you use a commonplace symbol for your logo, like a cup of coffee for a coffee shop, be sure to add a design flourish or unique element that makes it different and memorable.
Often, it’s the unusual logos that are more memorable and make stronger brands – like the apple with the bite out of it used by the Apple company for computers or the twin-tailed mermaid logo used by Starbucks for coffee.
3. How to register your logo as a trademark
Once you have a logo, you can apply for your trademark online in three easy steps using the Trademark Planet registration platform.
1) Upload the image
2) Use our AI-powered system to select the products or services you want to protect
3) Submit the trademark owner’s details and then proceed to checkout.
Why should you trademark your logo?
Your logo is an integral part of your business and brand. Logos help consumers to distinguish one product from another. Your logo represents the values and qualities of your brand. It creates the image or “face” of your brand that separates you from your competitors – and that’s precisely why you need to protect your logo.
Running a business without logo protection is like driving a car without insurance. When you bump into trouble, it’s much easier to resolve the issues if you have a registered trademark.
Without brand protection for your logo, your business could be vulnerable to copycats, who want to fly on your coattails!